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Just a few tips
1) Use Full Color if at all possible - color copies simply look much more professional. If you can't afford color use color paper, bright yellow or even pink.
2) Don't run cheap photo copies - first impressions are very important and printed flyers simply look much better.
3) Include a coupon or discount - If you can, include some kind of discount or freebie the first time they use your service to get your foot in the door. A free virus check, network analyses, free web page, just to name a few ideas.
4) Make it easy for your customers to find you - make sure your flyers have all the contact information possible in big and bold letters if possible.
