Wednesday, February 27, 2008

Excuse our Dust while we Upgrade

If you haven't visited your storefront lately we strongly recommend you take a look at the layout of some of the main pages on the site. We have added more information and made it more accessible for you and your customers.

The RSS feeds seem to draw in large crowds too and some of our resellers have incorporated them into their own web site. If you're not sure how to add this to your own web site, just Google it.
There's a lot more going on in the background.
We have recently renewed our contract with one of the most reliable hosting companies in the country, Rackspace. We're getting brand new servers with more processing power and the latest technology so we're ready for the growth we're experiencing.

What does it mean for you? Well, over the next two weeks, until March 10, you might see some unresponsiveness of the web sites every now and then and maybe the web sites cannot be reached at all. Most of the migration process takes place at night but sometimes we need to make changes during the day. Please rest assured that the interruptions will be limited to a few minutes and most likely you will not even notice at all.
Our apologies for the inconvenience, we hope you like the improvements we're making on both the front- and back end.

Monday, February 11, 2008

Faster, Better Product Pages

We are proud to announce a partnership with Sellpoint, Inc.

Sellpoint provides animated product tours for a large number of products on our site. Flash animation, product manuals, detailed images are all part of the package. Look for the "View Product Tour" button below the product images. If you want to check it out, take a look at our part numbers 3333688, 3163924, 0414820. It is almost as if you can touch the product and it's a very powerful sales tool. We hope you and your customers will benefit from this great addition.

The partnership has also prompted us to take another look at the way we display the products information on the product detail page. We have re-designed the page and made significant improvements, not just in the way the information is displayed but there's more of it and it is displayed much faster than before.

Major Changes
Here are some of the most significant changes we have made:


1) A special block on the page which includes additional functionality like setting price and stock alerts.
2) We added a "buy together" section which displays the most popular accessory for the product. Both products can be added to the cart with one click of a button.
3) All accessories are conveniently located on the right hand side of the page
4) On the bottom of the page is a list of the 5 most popular products in the past hour. Popularity is calculated using product views and purchases.


We have already seen a dramatic increase in pageviews and an increase time spent on the site since Friday. We're working on adding social bookmarking and other great improvements of the site as a whole. I'll keep you posted.