Monday, February 11, 2008

Faster, Better Product Pages

We are proud to announce a partnership with Sellpoint, Inc.

Sellpoint provides animated product tours for a large number of products on our site. Flash animation, product manuals, detailed images are all part of the package. Look for the "View Product Tour" button below the product images. If you want to check it out, take a look at our part numbers 3333688, 3163924, 0414820. It is almost as if you can touch the product and it's a very powerful sales tool. We hope you and your customers will benefit from this great addition.

The partnership has also prompted us to take another look at the way we display the products information on the product detail page. We have re-designed the page and made significant improvements, not just in the way the information is displayed but there's more of it and it is displayed much faster than before.

Major Changes
Here are some of the most significant changes we have made:


1) A special block on the page which includes additional functionality like setting price and stock alerts.
2) We added a "buy together" section which displays the most popular accessory for the product. Both products can be added to the cart with one click of a button.
3) All accessories are conveniently located on the right hand side of the page
4) On the bottom of the page is a list of the 5 most popular products in the past hour. Popularity is calculated using product views and purchases.


We have already seen a dramatic increase in pageviews and an increase time spent on the site since Friday. We're working on adding social bookmarking and other great improvements of the site as a whole. I'll keep you posted.

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